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Author Archives: Paul T. Lotierzo
An Effective Nonprofit Organization Needs Social Media Management
Nonprofit organizations are concentrating more on social media management and online marketing than ever before. Social media management companies have been growing in popularity the past few years and are exploding onto the nonprofit scene. Social media management can help nonprofits reach a wider audience and communicate their message faster and more effectively. The whole basis of a nonprofit is that it is people based. The mission of a nonprofit is different from the mission of a business because nonprofits are focused on a unique cause while businesses are focused on making money. Social media management and social media agency professionals are taking on nonprofits because they have a lot to gain from it. Continue reading
Posted in Internet Marketing
Tagged Internet Marketing, marketing and social media, marketing firm, non-profit, Online Advertising, online business, online marketing firm, online reputation, public relations, seo, social media agency, web design, web marketing
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Should Future Politicians Worry About Social Media Management Today?
Politicians and political candidates get grilled for every mistake they make in life. The American media focuses on personal misgivings like affairs, shady career moves, and questionable life choices like drinking and driving. The GOP presidential race this year has been full of allegations regarding fraud, infidelity, racism, and shady backdoor dealings. The Rachel Maddow show on MSNBC ran an hour long special about Mitt Romney mistreating the family dog back in the 1980s. A montage of pictures of his dog Seamus ran across the screen while Ms. Maddow tried to convince viewers it was relative to the presidential election. However politicians today are lucky that they did not have to worry about social media management and personal online marketing when they were young. Now every candidate needs a social media agency. Continue reading
Posted in Internet Marketing
Tagged Internet Marketing, management, marketing, marketing and social media, online marketing, online marketing firm, public relations, social media agency, social media management, web marketing
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SOPA And PIPA Censorship Could Constrain The Way We Use Twitter For Business
Congress is currently discussing two bills that have serious implications for the way people and companies in this country conduct business and network online. The bills causing the racket are the “Stop Online Piracy Act” (SOPA) and the “Protect-IP Act” (PIPA). The creators of these bills claim that the legislation is aimed at foreign companies that break U.S. copyright laws. However if Congress passes SOPA and PIPA it will set a precedent for censorship of the internet. It will affect everything from the way companies use Twitter for business to the sharing of material on sites like Google, Bing, and Wikipedia. Everyone from the small-time marketing firm to the multinational corporation will be under surveillance. Continue reading
Posted in Internet Marketing
Tagged advertising, Internet Marketing, marketing, networking, news, online business, online marketing, PIPA, press releases, public relations, sales, social media marketing, SOPA, twitter for business, web marketing
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People Are Most Concerned With Their Online Reputation
Reputation management is not something that just celebrities worry about. Everybody conducts some form of reputation management to create and project an ideal image of themselves onto others. Whether they are cognizant of it or not people are constantly doing and saying things to improve or maintain their reputation. Reputation management has become more intense with the advent of the internet and social networking websites. Facebook quickly became an institution of 21st century society and changed the way we think about reputation management. Online reputation is a real concern for most people because the line between public and private life is fading. Continue reading
Posted in Internet Marketing
Tagged internet business, Internet Marketing, management, marketing, networking, online business, online marketing, online marketing firm, online reputation, online reputation management, press releases, public relations, sales, site promotion, web marketing
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