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Online Advertising and Reputation Management
Nowadays the entire gaga is going crazy about online advertising. Whether it be search engine marketing, social media, banner ads, or email marketing, everybody wants a part of it. This all makes sense; while the dot.com boom may be a thing of the distant past, we are starting a new equilibrium where every business that does not have a robust internet presence is essentially running a marathon with only one lung. However, with all the madness about online advertising, a variety of folk seem to have forgotten one of the core components of any company: their reputation. Online advertising leads to very specific problems in the field of reputation management, and here are a few things that you need to be aware of. Continue reading
Why There Needs to Be an Award out There for a Great Social Media Agency
Social media is tough. It may look easy, but, when you get right down to it, it really isn’t. As anyone can tell you, efficacious social media takes the more difficult parts of marketing and public relations and does it all on fast forward. Therefore, only folk with extremely specific skills are able to do this. However, if you occur to be a fantastic social media agency, there really aren’t awards out there to commemorate howwonderful of a job you did. I’m not just saying this as an employee of an online marketing firm that wants his own version of Oscar; I genuinely feel that social media marketing will never grow as a medium until great social media is regularly recognized. Continue reading
Ad Campaigns That Miss the Mark & How An Online Marketing Firm Can Help
Every year after I watch the Super Bowl, a renewed interest in modern advertising awakens inside me. While, today, the Internet has ushered in the age of the online marketing firm and social media agency as an effective means to broaden brand awareness – let’s face it, commercials are still fun. But the problem I find year after year is that commercials aren’t that effective anymore. In fact, while some commercials are funny and others are very aesthetically pleasing, many seem to miss the mark entirely in terms of getting a message across. These are three of the ad campaigns that I’ve always felt fell flat. Continue reading
Online Marketing for the Non-Profit: How to Build an Online Reputation
If you are involved in or run a non-profit, you understand how difficult it is to find cheap but efficient ways to stay ahead in the Internet world. Even if money is tight, there are ways to use online marketing or web marketing to your advantage to build a positive online reputation. Continue reading
The New Form of Affiliate Marketing: An Online Marketing Firm
The internet has allowed for the development of all kinds of new businesses built around affiliate and referral marketing. An online marketing firm, also known as a social media agency, is just one of these kinds of businesses. The internet offers great rewards for those that are able to take advantage of its enormous resources. Continue reading
Marketing and Social Media: How Many Technology Industries Use Social Media Successfully
Anyone business owner with a computer and the Internet understands how important it is to get their name out there in the online world. With technology companies it is even more important, because they are expected to have an online presence and be on the cutting edge of the Internet because of their industry. Many utilize a marketing firm for their marketing and social media goals, but others have people in-house who manage this facet of marketing for them. At any rate, most technology industries are the best example of what other companies and industries should strive for when executing their own marketing and social media objectives. Continue reading
Online Marketing for the Super Bowl Champion New York Giants
Once again, the New York Giants have triumphed over the New England Patriots and carried a championship home to New York. What does mean for all of the web marketing agencies out there? Does this affect the online marketing techniques of anybody, really? The answer is clearly, yes, much rides on the success of that campaign. Continue reading
How to Master your Online Reputation
Every company wishes that they had a sterling online reputation, and numerous do. However, with the onset of social media, controlling your online reputation has grown more and more intricate. While many companies are starting to look for a solid social media agency to take over their online reputation management, I still think that many smaller companies can do it on their own. For those of us who desire to go their own way, here’s a simple start to get you started. Continue reading
Online Marketing Tips: Social Media Management
Recently everybody is atwitter about online marketing or web marketing. This makes sense; social media is huge untapped market, and everybody is trying to get a piece of the pie. However, as every company knows, utilizing of social media to make money is totally different from utilizing it for fun. So, here is a brief primer. Continue reading
Search Engine Marketing and Social Media Advice
These days everybody is abuzz about search engine marketing and social media. By this, I don’t mean that they’re talking about two unrelated things; they’re talking about how they have the ability to leverage social media for search engine optimization. For the last few years-essentially, since social media started-people have been treating these two things as part of the same large family (online marketing), but, in reality, they should be considered to be two sides of the same coin. Continue reading